•  A surefire formula for creating intense interest. Straight from the brain of an advertising icon (widely considered the greatest of ALL time), you'll be floored by how simple – yet effective – this technique is!

• 3 common mistakes that immediately drive your prospects away. There is no room for error when it comes to these... even the slightest infraction and you'll lose them forever!

• How to earn your prospects unwavering trust so they actually feel good about giving you their money

• Key questions you must NEVER leave unanswered in any ad. Your prospects will cling to any reason for not doing business with you. Answer these, and you'll disarm them of all excuses so they're powerless to resist your offers

• The simple "add-on" technique that'll knock the complacency right out of your prospects (and make them want to do business with you NOW!)

• Why trying to appear smart is actually the dumbest thing you can do.  Understand this, and you'll avoid a dangerously tempting (and money-sucking) form of self-sabotage

• The single most important question in all of marketing. Say these 5 words out loud before you start any promotion, and you'll instantly enter an "oracle" state of mind through which amazing advertising breakthroughs emerge